Market Trend & Demand Signal Playbook
Extracts emerging trends, recurring themes, and demand shifts from conversation data. Enables strategic insights for marketing, product, and executive decision-making.
Start building
Deploy this kit stack into your workspace. Customize bricks, scoring, and outputs to match your team.
Without this playbook
Most teams handle market trend & demand signal through scattered call reviews, manager opinion, and isolated examples. Without a shared operational definition, the signals stay inconsistent and difficult to act on across volume.
With this playbook
A shared, repeatable lens for market trend & demand signal - with structured outputs you can route into coaching, reporting, and workflow automation. Every conversation produces evidence, not just opinions.
Built for
Data engineers, analytics teams, and revenue analysts
When teams use it
- Signal modeling and feature engineering
- Warehouse analysis and downstream reporting
- Trend detection and demand forecasting
The operational stack
3 kits behind this playbook
Conversations contain market intelligence that never makes it into a report. This stack extracts three layers: emerging trends - rising keywords, phrases, and patterns that indicate shifting demand; industry clustering that groups those patterns by segment so you can see which verticals or ICPs are driving the change; and budget and spend signals that tie trends to actual purchasing intent. The output gives strategy, marketing, and product teams leading indicators instead of lagging ones.
Budget & Spend Trend Kit
3 bricks
Extracts signals tied to budget shifts or spending intent.
Included bricks
Customize this kitBudget Change Present
BooleanDetects mentions of budget change or spend adjustments
Budget Trend Keywords
String listExtracts repeatedly emerging budget related phrases
Spend Intent Score
ScoreScores strength of spend or expansion intent signals
Industry Cluster Kit
3 bricks
Groups patterns by industry or ICP segments.
Included bricks
Customize this kitIndustries Detected
String listExtracts references to industry categories or segments
Industry Trend Type
CategoryClassifies trends relevant to industries referenced
Industry Pattern Score
ScoreScores prominence of industry clusters in conversation data
Trend Emergence Kit
2 bricks
Detects rising keywords and demand patterns.
Included bricks
Customize this kitEmerging Topics Detected
String listExtracts potential trending keywords and topics over multiple interactions
Trend Strength Score
ScoreScores how strongly a trend is emerging
Knowledge base
Supporting materials
The kits in this playbook work best when backed by reference materials that ground the evaluation. Upload these into your workspace knowledge base to improve accuracy and relevance.
Learn more about Knowledge BasesMarket research reports and industry trend documentation
ICP and segment definitions
Product roadmap and strategic planning documentation
Historical demand data and seasonal patterns
Competitive landscape and market sizing reports
Structured output
What you get back
Every conversation processed through this stack produces a structured JSON object. Each brick contributes a typed field - booleans, scores, categories, or string lists - that you can route, aggregate, and report on.
Example output shape
{
"budget_change_present": true,
"budget_trend_keywords": [
"signal 1",
"signal 2"
],
"spend_intent_score": 7,
"industries_detected": [
"signal 1",
"signal 2"
],
"industry_trend_type": "Strong",
"industry_pattern_score": 7,
"emerging_topics_detected": [
"signal 1",
"signal 2"
],
"trend_strength_score": 7
}In practice
How teams use these outputs
The structured outputs from this stack integrate into your existing workflows. Use them wherever you need repeatable, evidence-based signal from conversations.
Signal modeling and feature engineering
Warehouse analysis and downstream reporting
Trend detection and demand forecasting
Revenue correlation and attribution analysis
Get started
Deploy this playbook in your workspace
Customizing creates a workspace-owned draft with this playbook's full kit stack. Adjust bricks, scoring, and outputs to fit your team, then publish when ready.