Semarize
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How it works

From conversation to
structured signal

Semarize doesn't replace your existing tools. It processes the transcripts they produce and returns deterministic, structured data your systems can use.

Data flow

End-to-end in five steps

From the moment a conversation happens to the moment a workflow triggers - here's exactly what happens.

1. Conversations happen

Sales calls, customer emails, support chats, meeting transcripts. They happen in your existing tools - Zoom, Teams, Aircall, Intercom, Gong, or any platform that produces a transcript.

Semarize does not record calls or join meetings
Works with any source that produces text output
Accepts transcripts, emails, chat logs, and notes

2. Transcripts reach Semarize

Pull transcripts from your capture tools via their APIs, or push them directly. Webhooks, polling, or batch sync - however your stack works.

Webhook: "transcript ready" triggers processing
Polling: periodic sync of new conversations
Direct push: send content via API call

3. Kits run against the content

Select which Kit (evaluation framework) to run. Each Kit contains Bricks - modular semantic checks that evaluate specific aspects of the conversation.

Each Brick uses LLM reasoning with your rubric
Returns boolean, score, enum, or extracted values
Evidence spans show exactly what text supported each result

4. Structured signals returned

Semarize returns a stable JSON payload. Every brick includes a value, confidence, reason, and evidence. Same schema every time, across every conversation.

run_id + kit_version_id for auditability
output.bricks map with typed values
Evidence snippets for traceability

5. Signals power your systems

Push structured outputs into CRMs, BI tools, automation platforms, and data warehouses. Trigger workflows, enrich records, and build dashboards from real conversation data.

Write to Salesforce, HubSpot, Dynamics
Trigger Zapier, Make, n8n workflows
Feed BI dashboards and analytics

Automation

Signals that drive action

Structured outputs enable reliable automation. Here are patterns teams are building with Semarize signals.

Ops & RevOps

MEDDICC.score < 70
Create "fix gaps" task + notify manager
next_step.exists = false
Auto-email rep coaching prompt
competitor_mentioned = true
Add battlecard to Slack thread

CRM enrichment

Stakeholders extracted
Update buying committee in CRM
Budget confirmed
Set budget_status = confirmed
Timeline mentioned
Adjust close_date on opportunity

Data & analytics

Brick scores collected
Trend by rep, team, segment, region
Skill signals tracked
Correlate with conversion rates
Risk flags aggregated
Build early warning dashboards

Ready to build?

Start with Bricks, assemble Kits, and get structured signals from your first conversation in minutes.

Start buildingLearn about Bricks