Product overview
The Conversational
Intelligence API
Semarize converts unstructured conversations into structured semantic signals. Not summaries for humans - decision-grade data for systems.
The problem
Your most valuable data lives inside your conversations.Systems can't use it.
CRMs only capture what reps manually enter. BI tools only analyse structured fields. Call recording tools produce summaries, not data. The most important signals live trapped in unstructured transcripts.
Can't trigger automation
Transcript summaries don't produce booleans or scores that workflow tools can act on.
Can't power reporting
Narrative outputs aren't queryable. You can't trend a paragraph across 10,000 calls.
Can't detect risk
Legal blockers, budget delays, and competitor mentions stay buried in recordings.
Can't scale coaching
Managers listen to recordings instead of querying structured behavioural signals.
Architecture
The semantic layer betweencapture and action
Semarize sits after your existing capture tools and before your operational systems. Keep your recording tools - we process the transcripts they produce.
Capture layer
Your existing tools
Meeting bots, diallers, call platforms, chat tools. They produce the transcripts. Semarize doesn't replace them.
Semarize
Semantic extraction layer
Ingests transcripts. Runs your Kits (bundles of Bricks). Returns deterministic JSON with scores, flags, and evidence.
Downstream systems
Where value is realised
Push structured signals to CRMs, BI tools, automation platforms, and internal apps. Data your systems can actually use.
How it works
Conversations→ Kits → Signals
Semarize is built around two primitives: Bricks (modular semantic checks) and Kits (bundled evaluation frameworks). Everything else is orchestration.
Bricks
Single semantic evaluation. Boolean, score, enum, or extracted value. Versioned and reusable.
Kits
Bundle of Bricks aligned to a framework or use case. MEDDICC Kit, Discovery Quality Kit, etc.
API call
Pass your content plus a Kit ID. One call processes the entire evaluation framework.
Structured signals
Deterministic JSON with brick_id, value, reason, and evidence. Same schema every time.
Use cases
From signals toreal outcomes
Structured conversation data enables automation, reporting, coaching, and risk detection - without reading another transcript.
Sales process adherence
Detect whether reps followed MEDDICC, BANT, SPICED or your custom framework. Return boolean and score signals per criterion.
Coaching & QA
Score question depth, objection handling, talk ratio, and discovery completeness. Track skill lift over time without listening to every call.
Risk detection
Flag procurement mentions, legal blockers, budget delays, and competitor presence. Return risk_score and structured flags for triage.
CRM enrichment
Auto-populate CRM fields from what was actually said - budget status, timeline, stakeholders, competitors. No manual updates.
Positioning
Not another call meeting tool.The missing piece of GTM reporting.
Semarize is the Conversational Intelligence API - a structured semantic extraction layer for getting data out of unstructured conversations and into operational systems.
Semarize is not
Semarize is
Stop storing transcripts.
Start extracting semantics.
Add the programmable semantic layer to your stack today.