SemarizeCallsSemarizeEmailsCalls
Turn data & transcripts from your existing tools into consistent structured data. Scores, flags, and metadata — ready for analytics and automation.
No meeting bots. No new rep tools or platforms. Simply plugs into your existing stack.
How it works
The Conversational Intelligence API
Semarize isn't another bot in your sales stack, it plugs into your tech instead — turn conversations into clean, reusable data you can use anywhere.
Conversation sources
Calls, emails, and chats from your systems.
Data
Semarize
Processes conversations using your scoring logic to generate clean, structured data.
Data
Structured intelligence
JSON, scores, flags, and metadata for BI, RevOps, and automations.
Connect via n8n, Zapier, Make
Secure, managed AI processing
Push to automation, analytics & more
Conversation sources
Calls, emails, and chats from your systems.
Connect via n8n, Zapier, Make
Data
Semarize
Processes conversations using your scoring logic to generate clean, structured data.
Secure, managed AI processing
Data
Structured intelligence
JSON, scores, flags, and metadata for BI, RevOps, and automations.
Push to automation, analytics & more
Use data from:
Connect everything using your favourite automations
Bring call, email, and chat data into Semarize from your GTM & meeting platforms using the automation tools you already trust or build Semarize directly into your own pipelines.
+ many more
Examples
Turn conversations into
structured signals
Create a whole new deeper level of reporting & decision level data, turning unstructured conversations into structured reportable output that you can use anywhere.
Example questions
Hover a question to see the output.
Structured output
Pipeline risk: Which deals show customer hesitation after pricing?
{
"kit": "pipeline_risk",
"results": {
"risk_score": 0.78,
"pricing_hesitation": true,
"primary_signal": "budget_pushback"
},
"flags": {
"pricing_discussed": true,
"next_step_committed": false
}From structured signals to
real outcomes
Use new data points to monitor progress, drive initiatives, and automate actions — all without reading another transcript. Semarize turns consistent structured signals into real-world impact.
Trigger automations
from booleans
- Auto-route inbound leads when buying intent is explicitly confirmed.
- Create follow-up tasks when required details are missing — budget, timeline, decision maker.
- Gate stage progression until the right signals exist, then advance automatically.
intent_confirmed = true → assign SDR
budget_confirmed = false → create task
decision_maker_present = false → request intro
Aggregate data
from scores
- Roll up skill scores across reps, teams, cohorts, and time — no manual QA spreadsheets.
- Measure coaching impact by tracking skill lift before and after interventions.
- Spot systemic gaps (discovery, objections, value articulation) and prioritise training accordingly.
avg(objection_handling_score) by cohort
% calls with value_articulation > 0.7
skill_lift after coaching session
Focus attention
from classifications
- Collapse many signals into a single state — so someone can act without reading the transcript.
- Create review queues for managers, enablement, or QA based on what needs attention now.
- Attach a recommended next step so intervention is consistent across the team.
state: needs_coaching
reason: weak_discovery
next_action: 10min_manager_review
Enrich systems
from extractions
- Populate CRM fields from what was actually said — budget, timeline, stakeholders, competitors.
- Standardise next steps and dates so pipeline stays accurate without manual updates.
- Write clean, typed fields into your warehouse so dashboards and models can trust the data.
budget_amount: 25000
competitor: "gusto"
next_step_date: 2026-03-12
Knowledge grounding
Intelligently grounded
with your documentation
Load your own docs and build dedicated knowledge bases so Semarize reasons with your business context, not generic assumptions.
Documentation sources
Product docs
Feature pages, release notes
Playbooks
Internal process guidance
Policies
Security, legal, compliance
Enablement
Training docs and FAQs
Upload once, then organise content into focused knowledge bases for each use case.
Build knowledge bases
Group documentation by domain so each base has a clear scope.
Control grounding
Keep interpretation anchored to approved product and policy language.
Improve trust
Make intelligence more consistent with how your team actually operates.
Create separate bases for each team, region, or product line.
Keep intelligence aligned to your current language and decisions.
Update documentation and refresh grounding without changing workflows.
Build
Bricks → Kits → Call
Building in Semarize is simple, no AI engineers needed. Simply create reusable bricks, bundle them into kits, then call the Semarize API to get structured signals back.
Step 1
Build reusable bricks
Each brick is a semantic check that returns a predictable output.
- Boolean, score, enum, or extracted fields
- Works on calls, emails, and chats
- Versionable and reusable across teams
Brick library
Reusable semantic checks
Next step agreed
Confirms a clear next action and owner.
boolean
Stakeholders identified
Detects roles and decision makers.
score 0-100
Pain is specific
Checks for measurable pain, not vague interest.
score 0-100
Timeline mentioned
Finds timing signals and urgency.
boolean + extracted
Pricing discussed
Detects pricing talk and captures context.
boolean + evidence
Objections raised
Classifies objections and whether handled.
enum + score
Step 2
Assemble kits from bricks
Kits are reusable sets of bricks for a workflow, stage, or team.
- Mix and match bricks per motion
- Standardise scoring across the org
- Share kits across products and pipelines
Kits
Stacks of bricks per workflow
Inbound Qualification Kit
Turns first calls into routing signals.
kit
Pain is specific
score 0-100
Timeline mentioned
boolean + extracted
Next step agreed
boolean
Stakeholders identified
score 0-100
Discovery Quality Kit
Scores how well the rep ran discovery.
kit
Pain is specific
score 0-100
Stakeholders identified
score 0-100
Objections raised
enum + score
Next step agreed
boolean
Step 3
Run a kit with one API call
Pass your content plus the kit ID. Get structured signals back.
- Input: content + kit_id
- Output: consistent signals[] + evidence
API call
content + kit_id
Request
{
"kit_id": "inbound_qual",
"content": "...transcript / email / chat..."
}
Your content + a kit ID.
Response
{
"kit_id": "inbound_qual",
"kit_version": "v3",
"signals": [ ... ]
}
Predictable schema for downstream systems.
Step 4
Get the same schema every time
Built for automation, BI, and routing — with evidence attached.
- kit_id + kit_version
- signals[] with brick_id, value, reason
- evidence snippets for traceability
Structured response
signals[] + evidence
signals[]
{
"brick_id": "next_step",
"value": true,
"reason": "Next action and owner agreed",
"evidence": ["...we'll send the proposal Friday..."]
}
What you can do next
Automation
If next step missing — create follow-up task.
Reporting
Trend discovery depth by segment and rep.
Action
Route high intent leads to the right owner.
Build
Bricks → Kits → Call
Building in Semarize is simple, no AI engineers needed. Simply create reusable bricks, bundle them into kits, then call the Semarize API to get structured signals back.
Step 1
Build reusable bricks
Each brick is a semantic check that returns a predictable output.
- Boolean, score, enum, or extracted fields
- Works on calls, emails, and chats
- Versionable and reusable across teams
Brick library
Reusable semantic checks
Next step agreed
Confirms a clear next action and owner.
boolean
Stakeholders identified
Detects roles and decision makers.
score 0-100
Pain is specific
Checks for measurable pain, not vague interest.
score 0-100
Timeline mentioned
Finds timing signals and urgency.
boolean + extracted
Pricing discussed
Detects pricing talk and captures context.
boolean + evidence
Objections raised
Classifies objections and whether handled.
enum + score
Step 2
Assemble kits from bricks
Kits are reusable sets of bricks for a workflow, stage, or team.
- Mix and match bricks per motion
- Standardise scoring across the org
- Share kits across products and pipelines
Kits
Stacks of bricks per workflow
Inbound Qualification Kit
Turns first calls into routing signals.
kit
Pain is specific
score 0-100
Timeline mentioned
boolean + extracted
Next step agreed
boolean
Stakeholders identified
score 0-100
Discovery Quality Kit
Scores how well the rep ran discovery.
kit
Pain is specific
score 0-100
Stakeholders identified
score 0-100
Objections raised
enum + score
Next step agreed
boolean
Step 3
Run a kit with one API call
Pass your content plus the kit ID. Get structured signals back.
- Input: content + kit_id
- Output: consistent signals[] + evidence
API call
content + kit_id
Request
{
"kit_id": "inbound_qual",
"content": "...transcript / email / chat..."
}
Your content + a kit ID.
Response
{
"kit_id": "inbound_qual",
"kit_version": "v3",
"signals": [ ... ]
}
Predictable schema for downstream systems.
Step 4
Get the same schema every time
Built for automation, BI, and routing — with evidence attached.
- kit_id + kit_version
- signals[] with brick_id, value, reason
- evidence snippets for traceability
Structured response
signals[] + evidence
signals[]
{
"brick_id": "next_step",
"value": true,
"reason": "Next action and owner agreed",
"evidence": ["...we'll send the proposal Friday..."]
}
What you can do next
Automation
If next step missing — create follow-up task.
Reporting
Trend discovery depth by segment and rep.
Action
Route high intent leads to the right owner.
Pricing
Simple pricing
that scales with usage
Credits power runs and bricks. Choose a plan and add more when you need it.
Builder
PAYG£0/mo
Start building. Pay only for usage.
50 free starter credits
- 5 active kits
- 30 day data retention
Team
Plus£70/mo
For small teams rolling out consistently.
1,500 credits included
- 25 active kits
- 5 knowledge bases
- Role-based access
- Email support
- 90 day data retention
Most popular
Platform
Pro£200/mo
For larger teams and heavier usage.
5,000 credits included
- Unlimited kits*
- 20 knowledge bases
- Role-based access
- Priority support
- 12 month data retention
Enterprise
Custom
Security, scale, and ultimate control.
Custom credit allocation
- Unlimited kits*
- Unlimited knowledge bases*
- SSO + advanced access control
- Dedicated SLA
- Dedicated success manager
- Custom retention
Additional credits
Add top up credits to any plan.
500credits
£15
5005,000
* Subject to fair use policy
Stop storing transcripts.
Start extracting semantics.
Add the programmable semantic layer to your stack today.