Semarize
Start building
Use caseRevOps

Put every call into your revenue stack

Conversation intelligence only reviews the calls that get matched to an opportunity, and even then the insight stays in its UI. Semarize runs through the API on every conversation - matched or not - and writes structured fields straight into your CRM, warehouse, and forecast.

Start buildingSee the product
Coverage with no CRM dependencyYour logic, not a vendor's modelStructured fields into the CRM
SRevOpskit run

Kit

Pipeline Coverage Kit

call_linked_to_opportunityboolean
conversation_typecategory
budget_confirmedboolean
timeline_mentionedstring_list
stage_exit_criteria_metboolean

Output

{

"call_linked_to_opportunity": false,

"conversation_type": "renewal",

"budget_confirmed": false

}

RevOps use cases

Every conversation,
in your revenue stack

01 / Call coverage

Review every call, even the ones your CI tool never sees

Conversation intelligence platforms only analyse calls that get matched to an opportunity. A dial from an unknown number, a deal logged a week late, a renewal or partner call - none of it links, so none of it gets reviewed. Semarize works through the API on any conversation, whether or not it's tied to a CRM record, and scores it against your rules instead of a vendor's fixed model.

call_linked_to_opportunity = falseconversation_type = "renewal"reviewed = truesource = "api"
See how API coverage works

02 / CRM enrichment

Write structured fields back to the opportunity automatically

Budget, timeline, stakeholders, the competitor that came up - it all stays blank on the record until someone chases the rep for it. Semarize reads those values out of the conversation and writes them into the opportunity fields, so the CRM matches what was actually said and nobody retypes anything.

budget_status = "confirmed"timeline = "Q2 2026"decision_maker_present = truecompetitor_mentioned = "Rival Co"
See CRM enrichment patterns

03 / Forecast integrity

Trust your pipeline stages and your forecast roll-up

A deal can sit in Proposal when pricing was never raised. A whole commit number can rest on opportunities where budget was never confirmed. Semarize scores the exit criteria for each stage and the risk signals across the pipeline, so you can hold deals to a real bar before they advance and roll up a forecast built on evidence rather than optimism.

stage_exit_criteria_met = falsebudget_confirmed = falseforecast_risk = "high"commit_at_risk = true
How forecast integrity works

The problem

Your systems only see
the calls that got logged

Revenue operations runs on data. But the richest signal - what was actually said - either never gets captured or never leaves the call tool.

Half your calls never get reviewed

Conversation tools only analyse calls matched to an opportunity. Unlinked numbers, late-logged deals, renewals, and partner calls stay invisible.

Insight is trapped in another UI

Even the calls that do get analysed produce dashboards inside the vendor's tool, not fields in your CRM or warehouse.

CRM fields depend on what a rep types

Budget, timeline, stakeholders, and competitors are missing or stale until someone chases the rep for them.

Your forecast inherits every gap

Stage and commit roll-ups are only as good as the data underneath, and most of that data never gets entered.

How it works

How Semarize turns any conversation into pipeline data

Send any conversation to the API, matched to an opportunity or not. A Kit of Bricks evaluates the signals you define, attaches the evidence, and returns typed fields ready for your CRM, warehouse, and forecast.

  1. Step 1

    Conversation sent

    Any call, email, or chat reaches the API by ID - no CRM match required.

  2. Step 2

    Your Kit runs

    Bricks evaluate the coverage, enrichment, and stage signals you defined.

  3. Step 3

    Fields extracted

    Budget, timeline, stakeholders, and risk come back as typed values.

  4. Step 4

    Evidence attached

    Every field carries the quote and span it was drawn from.

  5. Step 5

    Systems updated

    Structured fields write to CRM, warehouse, BI, and forecast.

Bricks & Kits

Example Bricks for
revops

These Bricks evaluate the specific dimensions that matter for revenue operations leaders. Bundle them into Kits to create reusable evaluation frameworks.

call_linked_to_opportunity
boolean

Whether the conversation is matched to a CRM opportunity

→ false
conversation_type
category

Type of conversation detected

→ "renewal"
budget_confirmed
boolean

Explicit budget confirmation or commitment mentioned

→ false
timeline_mentioned
string_list

Timing signals and urgency cues detected

→ ["Q2 2026"]
stage_exit_criteria_met
boolean

Required exit criteria for the current stage were covered

→ false
forecast_risk
category

Composite forecast risk level for the deal

→ "high"

Pipeline Coverage Kit

kit

Review every conversation, whether or not it is linked to a deal.

call_linked_to_opportunityboolean
conversation_typecategory
decision_maker_presentboolean
next_step_confirmedboolean

Stage Integrity Kit

kit

Hold every deal to its stage-exit criteria before it advances.

budget_confirmedboolean
stage_exit_criteria_metboolean
success_criteria_definedboolean
forecast_riskcategory

Example output

Structured fields, not another dashboard

The Pipeline Coverage Kit returns the same schema every run: typed values, confidence, and evidence spans tied back to the conversation they came from.

Pipeline Coverage Kit returned

Written straight to the opportunity, matched or not

Linked to opportunity
No
Conversation type
Renewal
Budget confirmed
Not confirmed
Timeline
Q2 2026
Stage criteria met
No
Forecast risk
High
Pipeline coverage evaluation
{
  "run_id": "run_rev789",
  "source_conversation": "conv_4c8a",
  "status": "succeeded",
  "output": {
    "bricks": {
      "call_linked_to_opportunity": {
        "value": false,
        "type": "boolean",
        "confidence": 0.97,
        "evidence": []
      },
      "conversation_type": {
        "value": "renewal",
        "type": "category",
        "confidence": 0.91,
        "evidence": [
          { "quote": "when we come up for renewal in March", "span": [1180, 1224] }
        ]
      },
      "forecast_risk": {
        "value": "high",
        "type": "category",
        "confidence": 0.84
      }
    }
  }
}

The difference

Why a dashboard in another tool doesn't feed your systems

A vendor dashboard is built for someone to read. Your CRM, warehouse, and forecast need fields they can write, query, and model.

Conversation tool dashboards

Built for a human to read
Only cover CRM-matched calls
Locked inside the vendor UI
Exported as CSVs of summaries
Cannot write back to the opportunity

Semarize structured fields

Typed values, scores, and flags
Cover every conversation via the API
Returned to your own systems
Map straight to CRM and warehouse columns
Written back to the opportunity automatically

FAQ

Conversation coverage for RevOps, answered

How API coverage, CRM enrichment, and forecast integrity work across your pipeline.

Yes. Semarize runs through the API on any conversation by ID, whether or not it is matched to an opportunity, so renewals, partner calls, and late-logged deals all get reviewed.

Keep exploring

Where pipeline signals go next

The same structured outputs feed adjacent teams and the product layer underneath.

Sales

Deal inspection, exposure, and slippage signals for sales leaders.

Data Science

Send the same typed fields into your warehouse and models.

Bricks

Define the typed signals Semarize evaluates on each conversation.

Kits

Bundle Bricks into reusable coverage and stage-integrity workflows.

API

Run any conversation through the API and write fields back.

Product overview

See how Bricks, Kits, and outputs fit together.

Put every call
to work.

Run every conversation through the API, write structured fields to your CRM, and roll up a forecast built on evidence.

Get startedAll solutions